The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen. Our team have been creating responsive web design in Nottingham for over 5 years.
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience — easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the
@media rule, in the following ways:
- The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
- Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
- Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced Mobilegeddon (April 21, 2015) and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This has the net effect of penalizing sites that are not mobile friendly.
Responsive Web Design in Nottingham
GWD only develop responsive websites that are fully accessible by all devices. We test each and every page of our sites to ensure that they conform to Googles strict standards of mobile responsiveness. We offer great value services for responsive web design in Nottingham.